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Digital Marketing Executive

Digital Marketing Executive – Clare – Permanent
Our client based in Co. Clare is now seeking to hire an experienced professional with substantial skills in Sales and Marketing, and Digital Marketing campaigns. The successful candidate will oversee the management, development, and promotion of a portfolio of signature visitor attractions and sites throughout Clare.
SPECIFIC DUTIES AND RESPONSIBILITIES

The main duties of the Digital Marketing Executive include:
 

  • Assist in developing a social and digital media marketing strategy for the organization focusing on online marketing by defining goals, identifying target audiences, solidifying messaging, setting key targets, and outlining effective marketing initiatives.
  • Ensure the digital marketing strategy connects online and offline marketing activities.
  • Create a social media schedule, including post copy, messaging, connectors, audience details, hashtag usage, content requirements, and advertising specifics.
  • Source and work with social media influencers.
  • Manage & track online digital marketing campaigns including Google analytics, social media insights, and other analytical tools, reporting on all KPIs such as conversion, reach, and ROI.
  • Liaise with external organisations and internal organisations to gather new and relevant content to be added online and ensure that all content added is presented in an interesting and appealing manner.
  • Training and knowledge sharing of digital content with others in the organization.
  • Maintaining, updating, and increasing segmented customer databases.
  • Create and send out mail shots in a timely manner with relevant copy.
  • Conducting market research both online and face to face.
  • Liaise with online partners including digital marketing agencies and online travel agents and as necessary attend trade events.
  • Help manage marketing budget lines including Advertising, Cooperative Marketing, and Promotional Material.
  • Implementation and tracking of Service Delivery initiatives and impacts.
  • Sourcing advertising opportunities for destination Clare and placing adverts in the press –local, regional, national, international, and specialist publications.
  • Assisting in delivering on the terms of the wider promotional remit of the organisation including liaison with local stakeholders, attending events and shows promoting county Clare, copy in promotional materials, cross-promotion of County Clare on all social media platforms.
  • Working with the organisation on various digital marketing initiatives to include the moderation and audit of website content to ensure that it is accurate and up-to-date and source and edit images and videos to represent online content.
  • Perform any other reasonable duties as directed by Management.

REQUIREMENTS/ESSENTIAL SKILLS AND ATTRIBUTES

  • A third level qualification in Digital Communications/Marketing and PR or a third level qualification in a business or marketing discipline.
  • Proven organisational skills, strong verbal and written communications skills and flexibility.
  • Experience in marketing, digital marketing and copy writing in a medium size enterprise
  • Ability to demonstrate a high level of teamwork & motivational skills and work under pressure to tight deadlines.
  • PC literate with good keyboard skills, Microsoft Office proficient & familiar with mobile devices.
  • Experience and strong skills in search engine optimisation/ marketing and pay per click marketing
  • Strong administration and organisational skills
  • Must be creative and client focused

DESIRABLE EXPERIENCE

  • Supervisory management experience is an advantage
  • A minimum of two years relevant experience
  • Excellent content, grammar, and copywriting skills as well as an understanding of the special considerations for writing for online; ideally digital copy-writing and copyediting experience
  • Working knowledge of website content management systems
  • Knowledge of photo and video editing software
  • A commitment to quality, accuracy, detail, and consistency
  • An understanding of content marketing, SEM, SEO, social media, and digital advertising
  • An ability to work on their own initiative while also being able to work effectively
  • and harmoniously in a team environment
  • The ability to multitask and work at a high volume
  • Excellent communication and interpersonal skills to work effectively with all
  • stakeholders and staff across the organisation
  • Current, full, clean Class B driving licence and access to own
  • Experience in the tourism sector, Hospitality or Visitor Attraction Industry desirable.

ADDITIONAL INFORMATION

  • The duties will primarily be performed onsite at the Clare Tourism offices, Ennis, Co. Clare, or any other place of business as designated by Management.

Occasional work off site may be required.
The Person
Qualifications
 

  1. Character:

Candidates shall be of good character.
 

  1. Health:

Each candidate must be in an excellent state of health and be prepared to complete a full pre-employment medical.

 

  1. Education, Training, Experience, etc.:
    1. Each candidate must, on the latest date for receipt of completed application forms have: Qualified to degree/diploma level in marketing, digital marketing, or related discipline.

AND
 

    1. Have a minimum of 2 years satisfactory experience in a Digital Marketing role with demonstrable experience.

Please be aware that your CV will not be shared with anyone outside of CREGG without your express permission.

EJ –

#CREGG

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Job Details

Clare
23 February 2024
Job ID: 9174

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