Global Brand Manager

Global Brand Manager
CREGG are seeking an experienced and strategic Global Brand Manager to join our client’s team based in Athenry, Galway. This is a full-time position. The Global Brand Manager will be responsible for leading global product launch strategies, managing product lifecycle performance, and driving cross-functional collaboration to support commercial success.

Key Responsibilities

• Lead global launch strategy and execution for assigned products.
• Ensure all launch materials comply with regulatory requirements and guidelines.
• Partner with Marketing Communications teams to deliver campaign assets.
• Facilitate global launch reviews and readiness checkpoints.
• Collaborate with Regulatory teams on product changes, deviations, or expansions.
• Approve core product assets prior to market release.
• Ensure packaging aligns with approved claims and brand positioning.
• Monitor product performance including revenue, volume, and customer feedback.
• Analyse market trends and recommend optimisation strategies.
• Lead product lifecycle planning including refreshes, repositioning, extensions, and discontinuations.
• Provide pricing and promotional input in collaboration with Finance and Sales teams.
• Act as the commercial lead within cross-functional product teams.
• Partner with NPD teams on product roadmap development and future enhancements.
• Maintain product dashboards and performance reporting.
• Support structured handover from NPD Commercial to Product Management.
• Ensure all launch documentation and positioning frameworks are properly governed and archived.
• Develop and update SOPs and work instructions as required.
• Become a super user of internal project management tools.
• Collaborate with global teams across multiple time zones, with flexibility for occasional evening meetings.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business, or a related discipline.
• Minimum of 7+ years’ experience in product marketing or product management.
• Experience with marketing automation tools and project management platforms (Smartsheet desirable).
• Strong analytical skills with experience using reporting and analytics tools.
• Excellent communication, collaboration, and leadership skills.
• Ability to manage multiple projects in a fast-paced, dynamic environment.
• Intermediate proficiency in Microsoft Office Suite.
• Strong attention to detail and ability to manage complex information.
• Strong interpersonal skills with the ability to work across diverse teams and cultures.
• Adaptable with the ability to manage changing priorities and ambiguity.
• Willingness to travel up to 10% annually.

For more information, please contact Gary ([email protected]) with your CV.

Please be aware that your CV will not be shared with anyone outside of CREGG without your express permission.

GC – 11815
INDPERM